Digital Marketing

How to Make Money on TikTok: The Ultimate Guide in 2024

TikTok has evolved from a platform for entertainment to a lucrative opportunity for content creators. With its massive user base and engaging format, TikTok offers unique ways to monetize your creativity and influence.

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But the question is, can you make money on TikTok, and if so, how?

Also, how many followers do you need to start earning?

Let’s dive into the strategies that can help you turn your TikTok presence into a revenue stream.

Can You Make Money on TikTok?

Yes you can! 

Making money on TikTok involves leveraging both the platform’s built-in monetization features and external opportunities. 

Your earnings can vary based on your follower count, engagement rate, and the strategies you employ.

How to make money on TikTok in 2024 

1. Join the TikTok Creator Fund

To participate in the TikTok Creator Fund, creators must meet specific requirements, including a minimum of 10,000 followers and 100,000 video views in the last 30 days.

Payments are determined by factors like the number of views, user engagement, and adherence to community guidelines. This fund rewards creators for high-quality, engaging content.

2. Participate in Brand Partnerships

Collaborating with brands can involve creating sponsored content, featuring products, or doing endorsements. The key is to partner with brands aligned with your content style and audience interests.

Payment varies based on the agreement and can include flat fees or performance-based earnings.

3. Launch a Hashtag Challenge

Sponsored hashtag challenges are a fun way to engage the community and promote brands. Creators can get paid for starting these challenges and encouraging participation.

Success is measured by the number of users who create content using the hashtag and the overall engagement.

4. Use TikTok’s LIVE Gifts

During live streams, viewers can send virtual gifts purchased with TikTok coins. These gifts can be turned into diamonds, which creators can redeem for real money.

The potential earnings depend on the number and type of gifts received, making it important to have engaging and interactive live sessions.

5. Promote and Sell Merchandise

If you have your own brand or merchandise, TikTok can be a powerful platform for promotion. Showcase your products creatively in your videos to entice viewers to make purchases.

Linking your e-commerce site in your profile can also help drive traffic and sales.

6. Offer Consulting or Coaching Services

Utilize your TikTok influence and expertise by offering consulting or coaching services in areas like content creation, social media strategy, or personal branding.

Services can be marketed through your videos and the bio section of your profile.

7. Create In-Feed Ads

TikTok ads are short video ads that appear between user videos on the “For You” page. Creators can collaborate with brands to produce these ads, often receiving payment based on the ad’s reach and engagement.

8. Affiliate Marketing

By promoting third-party products or services, you can earn commissions for each sale or lead generated through your affiliate links.

It’s vital to choose products that resonate with your audience and integrate them seamlessly into your content.

9. TikTok’s Creator Marketplace

The Creator Marketplace is TikTok’s official platform for brand and creator collaborations. It allows creators to showcase their content to potential brand partners and offers analytics tools to help both parties gauge the effectiveness of their collaborations.

10. Crowdfunding and Fan Donations

Platforms like Patreon allow creators to receive donations or set up a subscription model where fans pay for exclusive content, behind-the-scenes access, or personal interactions. This works well for creators with a loyal fanbase.

11. Offer Exclusive Content

Platforms like OnlyFans or Patreon are ideal for offering exclusive content to subscribers. This could include extended cuts of TikTok videos, tutorials, or more personalized content not available on public platforms like TikTok.

12. Content Syndication

This involves selling the rights to your TikTok content to other platforms or media outlets. Popular videos can be licensed to online news sites, TV shows, or even advertising agencies.

How Many Followers do You Need on TikTok to Make Money?

While there’s no strict minimum, having a substantial follower base can certainly help. Generally, the more followers and higher engagement you have, the more attractive you are to brands and advertisers. 

However, even with a smaller, more niche audience, you can explore monetization options like affiliate marketing or selling merchandise.

Final Thoughts

Making money on TikTok is about creativity, strategy, and engagement. While having a large follower count can help, there are numerous ways to monetize your content and influence on the platform. 

Explore these strategies, find what works best for your style and audience, and start turning your TikTok presence into a profitable venture.


How does tiktok make money? 

TikTok generates revenue primarily through advertising. This includes in-feed video ads, branded hashtag challenges, and brand takeovers. Additionally, TikTok offers in-app purchases, like coins for users to buy and give virtual gifts to creators during live streams.

How do people make money on Tiktok?

People make money on TikTok by participating in the TikTok Creator Fund, engaging in brand partnerships and sponsorships, receiving virtual gifts during live streams, affiliate marketing, selling merchandise, and providing exclusive content on platforms like Patreon.

How much money do you get on tiktok for 1 million views?

The amount of money earned for 1 million views on TikTok can vary widely based on factors like engagement rate, demographics, and whether the views are monetized through the Creator Fund or brand deals. Estimates range from $20 to $40 through the Creator Fund, but brand deals can be much more lucrative.

How many likes on tiktok to get paid?

TikTok doesn’t pay creators based solely on the number of likes. Payment through the Creator Fund depends on various factors, including video views, engagement, and region. Brand deals and sponsorships, however, may take likes into account as part of overall engagement.

How to make money on tiktok without followers? 

Even without a large follower count, you can make money by creating sponsored content for brands that target a niche audience, participating in affiliate marketing, selling your own products or services, or creating and selling content to other platforms or media outlets.

How to make money on tiktok with 1,000 followers? 

With 1,000 followers, focus on niche marketing, engage in affiliate marketing, promote personal merchandise or services, and explore small-scale brand partnerships. You can also use live streams to receive virtual gifts if you meet TikTok’s eligibility criteria.

Can you buy tiktok followers? 

Yes you can. UseViral is the best place to buy TikTok followers. This site sells followers who are real TikTok users who will like your videos and share them with their friends.

Unlike artificial boosts, UseViral promotes organic growth, ensuring your follower count increases naturally and steadily.

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